Google is King
We have been doing Google Adwords and Yahoo Search campaigns for many years now. It is without a doubt the most cost effective way to advertise. If you don't get a hit, you don't pay. Website marketing allows small businesses the opportunity to out-maneuver the big guys in their local markets.
Many of our existing successful Adwords campaigns are running for less than $200 per month. This is the advantage of being in a small market area. Google can restrict your ads from showing on computers outside a 10 mile radius of downtown Georgetown. You reach the immediate market area you want, and pay only for those people that clicked your ad and visited your website.
Pay-Per-Click advertising such as Google Adwords is no longer simple. The learning
g curve is getting steeper and the competition is getting tougher every day. However, there are many tools (some horribly expensive) for managing and improving your SEO and PPC programs. Unless you have an extremely busy website and a tech staff, you may be better off with free tools from Google, Microsoft or Yahoo.
This website BioTex Foam has been making money with Adwords and SEO. Initially the new company started with a $200 Adwords campaign. The first week they go over $28,000 in orders. They are now on a much higher online marketing budget.