SEO (Free clicks) vs Adwords

Search Engine Optimization (SEO) is the process of improving your website's visibility on Search Engine Results Pages (SERP). This is done using targeted keywords, web content, and other tricks of the trade, to position your website high on Google and other search engines.

Google is the most commonly used search engine, but not the only one. Many people use Yahoo, Bing, Ask, and AOL to find information on the web. Ideally, your website will display near the top for searches on these search engines also.

Competition is high to be 1st on Google search. With a web search, there is only one first page and only website at the top of the SERP.

There is a science to getting Search Engine Placement. Olympic Publishing has a proven track record for getting sites ranked. All of our websites are designed with Search Engine Optimization (SEO) in mind. We also provide SEO services to clients who wish to improve SEO on existing sites.

Before choosing any website company to design your website, see how high they rank with Google by doing a few searches for web designers, web design, SEO and Search Engine Optimization in their hometown area.

Success with SEO

Marketing with Pay-Per-Click (PPC)

Three times when PPC is best:

1. You are testing a new market

2. You want a Google presence in a distant market

3. You want an immediate presence from Google searches. It is possible to be at the top of a Google search your 1st day.

PPC (Pay-Per-Click) campaign is a way to drive targeted traffic to a specific page of your website. For instance you can market a service using a PPC ad and when clicked the user is taken to a page on your site selling or giving information on that specific service. One often misunderstood feature of PPC advertising is you only pay when your ad is clicked. This means you never pay when the ad is shown and not clicked. Plus, you can target your geographical area. You pinpoint where you want your ad to run, such as in 78633 or 5 miles around Georgetown.

Success with Adwords (PPC)