Visual design vs Information design

How a website is created can often be confusing. Websites are a powerful marketing tool that potentially could reach millions of people. A poorly constructed website is nothing more than a waste of money and can even hurt the reputation of you business. When planning a website is important to understand what makes up a website. It is best explained when broken down into Visual Design and Information Design. Web Design Process

Visual Design

A visually appealing website gives a positive impression to website users. Aesthetically pleasing color palette, fonts selections, and layout design is a difficult task that comes with training and experience. Fortunately, we have the training and experience needed to create a beautiful website for your business. If you have an existing business we use your logo, signage, and graphic work to create a complimentary look and feel for the website. If you are starting a new business, or want a fresh look, we would love to give your business a visual identity.

Information Design

The architecture layout and the content presented is as important as the visual design. When users quickly and easily locate needed information, the website is doing its job well. Informative content in a logical structure gives credibility to your site, lowers your bounce rate, and increases return visits. You provide us with content or direct us to procure content. Quality content is the key the success of your website.